Practical: Organising your Substack website with content blocks
Creating structure in your substack world. A walkthrough of content blocks, tags, and subscriber boxes.
Your Substack homepage is more than an archive of posts.
It’s the first thing a new visitor sees when they arrive. And if it’s just a reverse-chronological list of everything you’ve ever published with no real structure or signposting — even if the writing is beautiful — it can feel a little like walking into a room where nobody quite knows where anything is.
A little structure changes everything.
It helps your person understand immediately what lives here, where to begin, and how to find the thing that’s most relevant to them right now.
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In this screen share I’m walking you through the Substack homepage editor — specifically how to:
Add a subscriber block with a message that changes depending on whether someone is already subscribed or visiting for the first time. A small but powerful touch that makes both your existing readers and your new visitors feel personally welcomed.
Create featured content blocks using tags — so you can surface posts by theme or topic and give your homepage a sense of organised intention rather than a stream of everything at once. I’ll also touch on Sections as an alternative approach for those who want to go deeper into organising their content, but tags are where we’re starting, and for most people they’re all you’ll need.
Think of this as the moment your homepage stops being a list and starts being a world with a clear sense of direction.
