Practical: Formatting your logos for Substack
Let's get your logos ready to go.
What we’re doing here Getting your logo files ready for Substack. Understanding the different logo formats, and preparing them in the right sizes so everything looks intentional across your publication.
✓ Already have all your logo files prepped and ready to upload? Skip this bit.
✗ Not sure what formats you need or how to create them? Watch the screen share and use the Canva logo templates in the resources hub.
You’ll need: your logo font, any graphic elements, your brand colours, and the Substack logos or Substack World Brand Foundations Template from the resources hub. Ooh, and a cuppa - obviously!
Just landed here and ready to shape your Substack world? I built an entire second Substack from scratch, and documented the entire process just for you. START HERE. Subscribe and let’s do this together, step-by-step.
You’ve done the prep.
You have a name. You have words that sound like you. You have a first post waiting in the wings. And now (finally) it’s time to make it look like you, too.
This is the part where your Substack starts to feel real in a different way. When the visual layer clicks into place and you look at your page and think: yes, that’s it. That’s the world I’m building.
In this screen share, we’re looking at your visual identity, specifically your logos, and the different formats you’ll need to make everything look polished and cohesive across your Substack.
Most people don’t realise until they’re mid-setup that you don’t just need one logo and one bio photo for Substack. You need a few different versions of it, in a few different shapes and sizes, for different spots on your page.
Your publication logo. Your profile image. Your cover image. Your welcome page image. Email banners and wordmark. They all work differently, and they all need to be prepared slightly differently to look their best.
I’ve created a Canva template with canvases already set up for every size you’ll need so you’re not starting from scratch or guessing at dimensions.
You just drop your elements in, and you’re good to go.
