Practical: Building your Substack threads board
Create your threads board and never be stuck for inspiration again
What we’re doing here Creating a threads board. Building a collection of quotes, phrases, and ideas that carry the energy and essence of your Substack, separate from your vision board.
✓ Already have a sentiments board or something similar? You’re ahead.
✗ Not sure what this is or why you’d need it? This is for you.
Just landed here and ready to shape your Substack world? I built an entire second Substack from scratch, and documented the entire process just for you. START HERE. Subscribe and let’s do this together, step-by-step.
Sometimes in your work - in your creative expression - the ideas stop flowing.
You sit down to write and everything feels… blank. Or worse, forced. You start questioning yourself. What do I even have to say? Is any of this landing? Does it matter? Do people care?
This is where your Threads Board comes in.
A Threads Board isn’t a vision board. It’s not about where you’re going. It’s a place you return to remember what’s already true.
You can think of it as a collection of Field Notes: small fragments, phrases, observations, and quiet realisations that carry the essence of your work.
The things you’ve noticed, felt, lived. The sentences that made you pause. The ideas that keep resurfacing. The words that make you feel yes, that’s it. The themes that keep showing up in your thinking, your work, your world.
Not content ideas, source material.
It’s the feeling of your world, captured in words.
And it becomes invaluable in three specific moments.
When you’re staring at a blank page and you have no idea what to write. You open your threads board and something lands. A quote that sparks a whole post. A phrase that makes you think oh, I want to explore that. Instant inspiration without the loop.
When you’re doubting yourself. When the inner critic is loud and you’re wondering if you should even be doing this. You read through the field notes you’ve collected, and you remember. Right. This is why. This is what I’m here to say.
As direct inspiration for posts. Sometimes a quote becomes the opening line of something you write. Sometimes a phrase becomes the title. Sometimes you’re building a whole post around one of the sentiments you’ve gathered. When you’ve created this intentionally ahead of time, you’re never short of inspiration.
When your creativity feels a bit stagnant, when the ideas aren’t visiting, sometimes we don’t actually need to retreat, sometimes we need to move because movement is what creates momentum. This isn’t about forcing your energy when you don’t feel like posting, in the old world way, this is about keeping the edges of your expression fluid and resourced.
And in those times, your Threads Board becomes an anchor. A place to land when you’re in the creative compost or your confidence wobbles. Proof that you do have something to say. and in fact, you’ve been saying it all along, in different ways, from different angles.
And practically, it solves the “what do I post?” question.
You don’t have to invent content from scratch.
You choose a thread…and you pull on it and see what unravels. That’s your post.
Exercise: Building a threads board for your Substack world
Below there’s a screen share showing how I go about creating a Threads board, but before you head in, take a moment to do this:
