EXERCISE: Customising your Substack welcome email
How to give your people the welcome they deserve.
What we’re doing here Writing your free subscriber welcome email. The first thing a new subscriber receives from you. Some words from you that make them feel glad they subscribed and tell them what to expect.
✓ Already have a welcome email you’re happy with? Skip to the next step.
✗ Need to write it? Work through this post and use the Claude prompt or work by hand to draft it in your voice. Once you have your words, update your Substack Writing Desk.
Someone just subscribed to your Substack. They found you, they read something you put out there into the world, they felt something.
And they said yes! They handed you their email.
Your welcome email is the first thing they receive from you. It’s your first impression.
So many people either leave it as the Substack default or agonise over it so long it never gets written at all.
Let’s do neither.
Let’s write something that actually feels like you. Warm, real, and worth opening.
What a great welcome email does
