Practical: Creating your Substack brand vision board
Before you can create your Substack world, you need to feel it first.
What we’re doing here Building a Pinterest board and directional mood board. Tuning into the feeling of your Substack world before you make any visual decisions, then curating 10 to 15 images that capture that feeling into a directional mood board in Canva.
✓ Already have a directional mood board you’re happy with? Move on to next steps.
✗ Not done this yet? Set aside some time follow the steps, and trust your instincts. Don’t overthink it.
Ready to go all in on Substack and looking for practical support through the entire process? CHOOSE YOUR SUBSTACK ADVENTURE HERE. Join The Studio and let’s do this together, step-by-step.
The thing about brand styling that nobody tells you.
If you start with the practical decisions — the colours, the fonts, the logo — before you’ve tuned into the feeling you’re creating, you’ll make choices with your head.
And head choices tend to look like everyone else.
We’re not doing that.
We’re starting somewhere deeper. We’re starting with frequency.
Before you open Pinterest: tune in
The most important question in this whole process isn’t what does my brand look like? It’s how do I want people to feel when they arrive in my world?
That feeling - that frequency - is the foundation everything else builds from. Your colours will come from it. Your fonts and images will either carry it or contradict it. Your whole visual world either holds that frequency, or it doesn’t.
So before you pin a single thing, sit with these questions. Journal on them, voice note them, just let them move through you:
